| Kunde | AUDI |
|---|---|
| Projekt | Internationale Filmfestspiele Berlin |
| Aufgabe | For seven years, this wonderful trio of Audi, Berlinale, and LMC ensured spectacular brand appearances. At the heart of it all was the Audi Berlinale Lounge, located right on the red carpet at Marlene-Dietrich-Platz. There were also numerous side events and a large fleet of shuttle vehicles that transported stars and starlets to various venues throughout Berlin. LMC creates the perfect conditions for brands, products, and guests — ensuring a glamorous appearance at perhaps Germany's most important red carpet event. The combination of reach, brand awareness, art, and culture with international superstars and sophisticated content distribution across all media channels creates an extremely successful and credible sponsorship appearance for Audi. This collaboration was recognized in 2017 when they won a silver FAMAB Award in the “Best Integrated Brand Campaign” category. |
| Format | Event |
| Was wir gemacht haben |