| Kunde | AUDI |
|---|---|
| Projekt | Online Marketing Rockstars Festival |
| Aufgabe | AUDI was once again the main sponsor of this year's OMR Festival in Hamburg. For the third consecutive year, LMC was on site to support AUDI with event organization and participant management. This year's special highlight was the exhibition stand, which was also a digital work of art: "Unseen Universe." The campaign focused on people; chips in the visitors' wristbands fed data about their movements, interactions, and experiences into the digital artwork. Studio Ouchhh used artificial intelligence to create the digital artwork in real time. Thanks to the live data from visitors, the artwork was constantly changing. Proceeds from the NFTs went to UNO Refugee Aid to support Ukrainian refugees. |
| Format | Event |
| Was wir gemacht haben |